American Advertising Federation
National Student Advertising Competition
The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels.
There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client. Each year, a corporate sponsor (client) provides an assignment or case study outlining the history of its product and current challenge. The case study reflects a real world marketing challenge. Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. Each student team then "pitches" its campaign to a panel of judges.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
TESTIMONIALS
“I am grateful for the opportunity to have been a part of an amazing team that worked collaboratively to create a B2B campaign from start to finish. Working with my NSAC team and advisors and being a part of the remote competition, helped me to master the craft of remote learning and working. I am thankful that I had the opportunity to participate in this incredible, well-organized competition and plan to use what I learned as I enter the advertising workforce.”
Amanda, Class of 2020
“NSAC was the closest experience to real world agency life. It taught me how to truly work with a team, sharpen my creative skills, and the importance of the client’s goals. Participating in NSAC was the best decision I made in college as an advertising student.”
Meredith, Class of 2020
“Every campaign comes with a new set of challenges, but with the expert guidance and support from the advisors and the dedication of my teammates, we always produce an inspiring and strategic concept we are proud of. I have had the privilege to work with an abundance of passionate individuals who are enthusiastic about the campaign process, and eager to contribute ideas and collaborate with others on a common goal. It is one of the most rewarding experiences of my college career!”
Janine, Class of 2021